via. klenshop.com: After watching our toddlers smear lip gloss all over their faces and into their mouths, consuming unnecessary harmful chemicals, we knew there had to be a better solution. For years, we recognized that our chapped lips were not being healed with the expensive lip balms and medicated sticks we were using- it seemed like our lips got worse and we almost seemed addicted! After some research, we learned that the majority of these so-called healing balms contained ingredients such as alcohol that actually dried our lips out more and caused further chapping. We really were becoming addicted because we needed more and more! So, we decided to create a solution using only all-natural ingredients that are actually working to heal our lips and skin.